My Works

‍Increasing activation rates in the Philippines

2024 | Research | Journey Map | UIUX | Animation

Collaborated with senior designer on targeted user research in the Philippines market, delivering data-driven design solutions that boosted homepage conversion rates by 4% and increased onboarding flow activation by 30.7%.

Re-imagining the protection service to increase revenue

2025 | App | Web | UIUX | AB testing

Redesign the protection upgrade page to transform decision-making & increase conversions. A/B testing showed a 20.6% uplift in users opting for upgrade protection.

Improving the Clock-in experience for users

2022 | App | User Interview | UIUX | Usability Testing

Validated improvements through comprehensive usability testing with 6 users, resulting in 90% task completion success rate.

Streamlining the referral for fast and seamless user experiences

2024 | User Interview | Journey Map | App | Web

Revamp the referral process at Buyandship by emphasizing convenience, simplicity, and user satisfaction. A 12% click rate for the referral button was increased through A/B testing.

Redesigning business management software

2023 | Sass | Research | UIUX | Interaction Design

Collaborated with product managers and developers to define user-centered requirements and streamlined the no-code platform experience.

Improving the order management by creating a more intuitive interface

2025 | App | Web | UIUX | Usability Testing

Revamp the order management page by focusing on speed, user-friendliness, and ensuring a delightful experience for users.

Design systems for multi-platform experiences

2024 | Research | Design | Management | Interaction

Established and maintained a centralized Figma design system with detailed documentation, ensuring brand consistency and development efficiency across the app and website while reducing design-to-development handoff time by 40%.